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With improving mobile infrastructure and internet services across the Middle East there are more than 183 million users accessing services through digital apps. Internet users in the Middle East have an average of 8.4 social media accounts that UAE alone has 10.5 which is the highest globally.
Netizens spend more than an hour on Snapchat and there are around 67 million users in the middle east. 78% of online shoppers interact with social platforms seeking information about the product. Given Pandemic there is a sudden shift to the virtual world and surge being noticed on e-commerce platforms. When it comes to digital payment Apple Pay and Google Pay leading the way showing an increased reliance on popular payment methods across the region.
These recently released statistics highlight that there exists a huge potential when it comes to the app market. On another end of the spectrum, there is a sudden surge of Mobile app-entrepreneurs. There are hundreds of unique apps and online services developed by Middle east entrepreneurs today.
Application developers in the Middle East in B2C and B2B setups are under tremendous pressure to deliver new applications rapidly and manage to meet the demands of both the modern customer and management who are pushing for digitalization of the entire ecosystem.
However, progress and growth is a daunting task for application developers facing challenges such as the lack of data and statistics, heavily crowded segments, legacy systems, and extensive testing of software that is mandatory before rolling out a new app. This CDO CMO & Mobile App Summit will show how to speed up the design and development, overcoming performance-related continuity challenges to meet the needs of the business and customer.
CEOs,CIOs, CTOs, COOs, CMOs, Vice Presidents Heads, and GM's of following functions:
Al Fardan Group
AVP CX and Design Lead
Payit by First Abu Dhabi Bank
Group Chief Technology Officer
Chief Information Officer
Vice President (Information Systems) Emirates Flight Catering Co
Group Director Information Technology
MMA Turkey & MENA
Chief Marketing & Communications Officer
NSE (National Stock Exchange)
Senior IT Manager - South East Asia Operations / Global Program
Director of IT Al Zahra Hospitals
Chief Marketing Officer
Edelweiss Tokio Life Insurance
Group Chief Marketing & Communications Officer
Saudi German Health
Country General Manager at Carsome Certified
Head of Digital Marketing Abu Dhabi Ports
Head of Marketing
E-commerce · Danube Home
Director of Digital Marketing
Chair of Decision Sciences and Economics and Director of Executive Programs and Professional Services
American University Dubai
Retail Head Of Operations
Marketing And Retail Planning
Digitization at Daman National Health Insurance
Head – Ecommerce and Customer Experience
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