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Event Overview

With improving mobile infrastructure and internet services across the Middle East there are more than 183 million users accessing services through digital apps. Internet users in the Middle East have an average of 8.4 social media accounts that UAE alone has 10.5 which is the highest globally.


Netizens spend more than an hour on Snapchat and there are around 67 million users in the middle east. 78% of online shoppers interact with social platforms seeking information about the product. Given Pandemic there is a sudden shift to the virtual world and surge being noticed on e-commerce platforms. When it comes to digital payment Apple Pay and Google Pay leading the way showing an increased reliance on popular payment methods across the region.


These recently released statistics highlight that there exists a huge potential when it comes to the app market. On another end of the spectrum, there is a sudden surge of Mobile app-entrepreneurs. There are hundreds of unique apps and online services developed by Middle east entrepreneurs today.


Application developers in the Middle East in B2C and B2B setups are under tremendous pressure to deliver new applications rapidly and manage to meet the demands of both the modern customer and management who are pushing for digitalization of the entire ecosystem.


However, progress and growth is a daunting task for application developers facing challenges such as the lack of data and statistics, heavily crowded segments, legacy systems, and extensive testing of software that is mandatory before rolling out a new app. This CDO CMO & Mobile App Summit will show how to speed up the design and development, overcoming performance-related continuity challenges to meet the needs of the business and customer.

Topics will include

  • Streamlining business operations using AI and data analytics
  • Strategies to engage, entertain and educate the online customers revamping your mobile app campaigns and touchpoint
  • Innovating technologies and creative capabilities to retain brand loyalty of the customers
  • Technology oriented practices to enhance and personalize customer experience
  • Insight on techniques to grow traffic on the mobile app and In-App ad channel to increase revenue

Attendee Profile

CEOs,CIOs, CTOs, COOs, CMOs, Vice Presidents Heads, and GM's of following functions:

App Development
Digital Marketing
Brand
Advertising
Marketing
Information Technology
Artificial intelligence
App Software
Machine Learning
IT Infrastructure
Data Management
Agile
Project Management
Transformation

Speakers

Shafique Ibrahim

CDO
Al Fardan Group

Guilherme

AVP CX and Design Lead
Payit by First Abu Dhabi Bank

Sumit Puri

Group Chief Technology Officer
Evercare Group

Anshul Srivastava

Chief Information Officer
Union Insurance

Arun Tewary

Vice President (Information Systems) Emirates Flight Catering Co

Vinay Sharma

Group Director Information Technology
Gulftainer

Vittorio Barraja

Group Cmo
Travelstart

Melis Ertem

Regional Director
MMA Turkey & MENA

Piyush Chowhan

Group CIO
LuLu group

Arijit Sengupta

Chief Marketing & Communications Officer
NSE (National Stock Exchange)

Kenny Ong Chun Eng

CEO
Astro Radio

Gautam Bartake

Senior IT Manager - South East Asia Operations / Global Program
Management

Shabir Momin

CTO
Zenga TV

Mohamed G. Abd Almaqsoud

Director of IT Al Zahra Hospitals

Abhishek Gupta

Chief Marketing Officer
Edelweiss Tokio Life Insurance

Rami Zahran

Group Chief Marketing & Communications Officer
Saudi German Health

Alan Cheah

Country General Manager at Carsome Certified

Sonali Maheshwary

Head of Digital Marketing Abu Dhabi Ports

Mithil Ajmera

Head of Marketing
E-commerce · Danube Home

Bassam Kaddour

Director of Digital Marketing
eCommerce

Dr. Hassan Zeineddine

Chair of Decision Sciences and Economics and Director of Executive Programs and Professional Services
American University Dubai

Kartik Bhatt

Retail Head Of Operations
Marketing And Retail Planning

Frederik Bisbjerg

Executive Director
Digitization at Daman National Health Insurance

Miao Song

CIO
GLP

Lalit Ratnala

Head – Ecommerce and Customer Experience

Event Agenda

Day 1, February 7

Forging CDO CMO relationship and finding new collaborative avenues in social marketing approaches and digital technology

Chair opening remark 10:00

10:05 – 10:20
10:20 – 11:00
11:00 – 11:25
11:25 – 12:05
12:05 – 12:20
CX - Enhancing Customer experience through winning digital solutions
12:20 – 01:00
01:20 – 02:00
Day 2, February 8

Actionable plans and strategies to grow and scale your app

Chair opening remark 10:00

10:05 – 10:45
10:45 – 11:00
11:00 – 11:20
11:20 – 12:00

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